BRANDING + IDENTITY

First, I designed a logo that embodied the intensity and hunger behind the campaign idea. The messaging would be placed on a variety of deliverables from packaging to TV to wearables. With that in mind, I wanted to create a graphic element that captured the swagger of the team and its’ fans, illustrating love for the game and the brand.

The campaign branding also included motion design for the primary logo that would be featured on TV.