PHASE 2 | AMP UP

We created an identity and logo suite for the campaign. Knowing that this project included deliverables for TV as well as wearables, I wanted to design a graphic element that could come to life and encapsulate the swagger of the campaign and its’ fans. Visually, we aimed to create the Air Jordan of burgers and football. A primary graphic logo was created as well as an alternative typographic version to be used for deliverables with limited space.