PHASE 1 | THANK YOU

The first phase of the campaign was to roll out deliverables recapping the 2019 regular season, celebrating a playoff berth and showing appreciation to existing STMs for a successful year. As this phase was still a part of the 2019 campaign, which was a celebration of the organization’s 60th season. The design direction was to reflect on the team’s cultural and historic roots while also providing fans with a first look at the 2020 campaign.